Jan 5, 2013
The Top 7 Secrets of Marketing ‘Forever Living Products’
With over nine million distributors spanning nearly 140 countries, Forever Living got started as one man’s dream more than 30 years ago. Rex Maughan, the Founder and CEO of Forever Living Products, got started by combining two of his biggest goals – financial freedom and healthier living. Using Aloe Vera as the foundation of all his products, Rex Maughan found a whole group of doctors who developed different ways to stabilize and store the aloe gel, which was otherwise known to be extremely perishable.
The first meeting was held in Arizona and was attended by just 43 people. However, this single event would mark the beginning of what would later prove to be a multimillion dollar business. After nearly 3 years of founding the Forever Living Products Company, it purchased the Aloe Vera of America’s patents and the cosmetic production plant. Today, the Forever Living Products consist of a range of skin care and weight loss products that are dedicated to improving the health and beauty of people.
Let’s take a deeper look into the Forever Living Products themselves!
The Forever Living products include a wide array of Aloe Vera based products that range from beverages and supplements to lotions, soaps, creams, deodorants, after shaves, toothpastes, perfumes, colognes, laundry detergents, lip balms, burn treatment creams and hair care products. The company owns many acres of Aloe Vera plantations and the facilities are capable of processing thousands and thousands of gallons of raw Aloe Vera daily.
- Drinks: Forever Living has a wide complement of Aloe Vera drinks that include: the Aloe Vera Gel, the Aloe Berry Nectar, the Forever Bits n’ Peaches and the Forever Freedom. The major ingredient in all of these drinks is the pure Aloe Vera fillet gel, which is taken from the centre of the leaf. Other drinks include: the Forever Pomesteen Power, the Aloe Blossom Herbal Tea, Aloe2Go and the Forever Natural Spring Water.
- Nutrition: Today, more people have been turning to nutritional supplements to get those vital nutrients that will enhance their health. The Forever Living supplement products consist of the finest ingredients that are grown from the best sourced and produced with the help of the finest technology. Some of these include: Forever Nature Min, Forever ARGI, Forever Arctic Sea, Forever Gin-Chia, Forever Absorbent-C, Forever A-Beta-CarE, etc.
- Bee Products: Forever Living has a whole range of 100% natural bee products. These include: Honey, Bee Pollen, Royal Jelly and Bee Propolis.
Some of the other products include weight management, personal care and skin care products. Forever Living also has a remarkable range of combo packs. These products are all top sellers in the market today. So, it is quite obvious that a large portion of the overall revenues that the company makes comes from these Aloe Vera products. These products have been around for over 30 years now and in case you are planning on becoming a Forever Living distributor, then it is safe to say that you won’t have to beg to sell these products.
If you want to become a successful Forever Living Product Distributor, then you’ll have to follow the basic rules of marketing. But before you get started, it is very important to learn everything about the company and the products that you are planning on selling.
It is also important to learn about the marketing system that the company uses and other schemes like commission distribution and incentive programs. After all, everybody knows that a smart trader should always know who he’s working for and what he’s working with.
Here are 7 secrets of marketing Forever Living products:
1. Build a Website:
The Internet has become such a big part of our lives that people go online every single second searching for information on services and products. Start by building a website to market your Forever Living products. When users look for products that are similar to yours, there is a very strong chance that they might stumble across your website and purchase from you.
2. Optimize your Website:
The Internet puts you in a position where you know that people will actively search for health and cosmetic products. Your aim is to get people to find you online. If your site is now well-optimized, then your site will be lost in the melee of the Internet. Search Engine Optimization techniques such as keyword research, meta-tag optimization, PPC, article and blog distribution, etc should be used. This is a good way to attract people to visit your site. In this way, your site will not only be useful in selling your products but it can also help in expanding your downline.
3. Social Networking:
With social networking sites becoming the new rage, opening accounts on sites like Facebook and Twitter could be very useful. Start your own Forever Living community and entice your friends to join with you and spread the word. Get involved in discussions related to Aloe Vera products and other healthcare products and put in a word about your company every now and then.
4. Posting Ads in Print Materials:
With the online methods getting more and more popular, offline methods should not be ignored as they are still extremely valuable. Posting ads in magazines and newspapers form a very important part of multilevel marketing. Many publications have a classified ad section. However, never advertise your MLM business directly. Always employ a 2 step lead generation process. First offer a free report or a similar offer, and then follow this up with more details on your company. This will help to increase the conversion rate.
5. Print Flyers & Brochures:
Printing flyers and brochures with your product information is a great offline way of marketing. Always include your contact details, your web address and any other personal information that you think may be useful. Distribute these flyers and brochures in local shops, beauty salons, massage centres’, spas, apartment complexes, housing developments, mobile home parks and rental offices. But make sure you take permission before you leave your flyers behind.
6. Distribute Freebies:
All people love free stuff. So, use this to your advantage and give away freebies like pens and stickers and even free products. But make sure that each item that you give away has your company’s logo and website URL. But be wise with the freebies you choose to give out. You don’t want to burn a hole in your own pocket. Give away freebies to those you think are serious prospects.
7. Spread the Word:
Simple word of mouth marketing is perhaps still the most effective form of offline marketing. Talk to friends and family and loop them in. However, just because friends and family are the easiest targets, do not limit yourself to them. Ask your friends to spread the word and regularly hand out business cards to strangers. Spread the word across your neighbourhood and have frequent yard sales.
Cheers to positive thinking and life!
By Dave Virdee
